Resources for Event Leaders
We work with leading organisers to uncover where the industry is heading and share insights you can use to stay ahead. From AI-powered concierges to new revenue models, our research dives into what’s really working and what comes next for tradeshows.
Research and resources
The AI-genda - a new thought-leadership series on AI in events
The AI-genda is a thought-leadership webinar series from Grow This Event that brings together industry trailblazers to explore how artificial intelligence is reshaping the events ecosystem – from strategy and marketing to operations, networking, and commercial growth.
Each session focuses on a different function and features leaders sharing practical insights, real-world examples, and lessons from the frontier of AI adoption in events.
Upcoming episodes
Previous episodes of The AI-genda are available on Spotify
Missed an episode? The AI-genda brings together the people shaping where our industry is headed, from commercial directors to portfolio leaders to CMOs who are already experimenting with AI at scale.
Guests so far include leaders from CloserStill Media, UKi Media & Events, Nineteen Group, Informa, Terrapin, Clarion, Questex and other major organisations in B2B media and events.
Each conversation dives into what’s working, what isn’t, and how organisers are using AI to deepen audience engagement, grow retention, and unlock new revenue.